EXPECTATIONS TOWARDS
ALL JOHNSON & JOHNSON SURGICAL VISION EMPLOYEES

Let’s ensure we team up and mobilize our teams to maximize value from the ESCRS meeting.

Before During After
Review all activities (in-person + online) and ask if questions
Remind about our online activities and internal Congress Briefing Meeting
Send a “thank you” note to stakeholders engaged and follow-up on our different participation at the congress
Share invitations with sales teams and invite customers to JJSV supported events (CBM, Symposia, etc)
Participate on Friday’s CBM
Let us know how to improve our participation
Share social media posts and share digital activities with customers
Join us at the booth and help us interacting with your local participants
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Prepare a customers’ engagement plan for your market
Join our symposia and sponsored activities
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Confirm meetings with local / regional and local stakeholders
Engage with physicians and invite to come to the booth to meet our senior management (commercial + R&D)
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Confirm local team supporting digital interactions (Chat, emails, SM, etc)
Take a look at the competitors participation
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Ask for help and support from the JJSV ESCRS organizing team
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Omnichannel @ ESCRS 2024

More information to be shared during the booth training sessions before the event:

· Use centralized registration website before the event and book demos and meetings

· Support scanning all badges wherever we interact with HCPs

· Drive sales and education using the Lollypops and it’s enhanced capabilities like videos, augmented reality

· Incentive HCP to “self-serve” using the Lollypops.  Some times we “scare” visitors when forcing personal engagement.

· Showcase the benefits of scanning the different QR codes

Tracking visitors' interactions everywhere

Scanning badges while:

· When visiting us at our booth

· When joining one of our internal events

· Joining our symposia

· Interacting with us while on dry / wetlabs

· Interacting with us asking information about our products on our dedicated data adquision webpage

· While using Lollypops

· When using our Virtual Reality (VR) simulators

· When receiving a “refreshment” at our booth like coffee or water